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Rules of Engagement Part 1: Building Mutual Trust, Respect and Mutual Influence 

Dr. Linda Hill found that organizations who successfully innovate consistently, time and again, have characteristics in their behavior that create a supporting culture for innovation. A critical foundational piece is to establish informal rules of engagement clarifying how we are supposed to interact with each other and how we think together.

We'll share this learning of the critical rules of engagement in two parts: interaction and thinking. This is the third video of our seven-part series, "Rules of Engagement, Part One: Interaction" which consists of establishing Mutual Respect, Mutual Trust and Mutual Influence.

Mutual Respect 

This is fundamental and emphasizes the idea that "everybody has a slice of genius." Within a collaborative environment, each person brings valuable and unique perspectives and expertise. Fostering an environment where every diverse and unique voice is valued enables organizations to tap into true collective genius. 

Mutual Trust 

Trust is built in drops and lost in buckets. Mutual trust assumes that every person wants to do the right thing, relieving us from concerns about hidden agendas. The idea is to trust that everyone has a shared purpose, working to do the right thing.  

Mutual Influence 

The final one is mutual influence. In an environment forged by mutual trust, the ability to challenge cultural norms, beliefs, and standards helps organizations endure and maintain relevance. We all have the capabilities and voice to impact other people's behaviors and attitudes. This does not mean that all voices are equal in the decision-making process, but it does mean that we all have the potential to participate in the creative process and exercise our influence.  

InnovationForce’s Implementation of Rules of Engagement Interaction 

In our InnovationWorks platform, we track these three important KPIs of mutual respect, trust and influence. What we measure, you can manage and better understand the team dynamics at work to realize what could be a barrier for creating a culture of innovation and what initiatives might be adjusted to create the headwinds for transformation in ideal innovation practice.  Want to learn more on how InnovationForce can help your company accelerate innovation? Book a demo with us at: or email us at

Join us next week as we look at the second rule of engagement: thinking!  



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